Welcome dear Morlocks! We continue with the series dedicated to the creative process of our new iClassics: iLovecraft – “The Colour Out of Space”. After showing you the preliminary script and sketching processes, the process of color and final illustration and the animation of the elements, today we will talk about an aspect with which we take particular care of and we value very much: Layout and Design.

Each iClassics involves taking great care of all the details of the application so that the final result immerses you in the story and facilitates reading. Each author (and in many cases, each story) has a different graphic treatment, both in the choice of the paper background and in the chosen typography, to give it its own personality; at first sight, the design brings you closer to the story that are you going to read.

Unlike the more traditional books, the text (in this form) is a direct part of the immersive experience. Thus, paragraphs can be emphasized to drive focus towards, words distorted to represent an emotion, fonts are changed according to the character and even become part of the illustration. Let’s look at some examples: In the story of Edgar Allan Poe “The Facts in the Case of M. Valdemar” (iPoe vol. 3), his haunting voice, when Valdemar speaks upon death, has a broken, dirty typography, unconsciously forcing one to read the dialogues with a different voice. At the end of this same story, the word “putrescence” is literally decomposing, just like the protagonist of the story.



In H.P.Lovecraft’s story “The Hound” (iLovecraft vol.1), we tried to augment the text so that, without an illustration, we managed to get the anguish and madness that the protagonist suffers at that moment across. Another more subtle example is a page found in our Sherlock Holmes’ iClassics: “A Scandal in Bohemia” (iDoyle), where as we read the text, Holmes’s machinations lead the characters to engage in a street fight and to emphasize the action the words are disordered, as if they themselves are fighting…

HP Lovecraft's The Hound - Screenshot from iLovecraft collection
Sherlock Holmes: A Scandal in Bohemia. Screenshot from iDoyle by iClassics
In the case of “The Colour Out of Space” we decided to deviate from our more traditional Gothic approach, as followed in volume 1 of the collection. Since the story revolves around an entity coming from space, we decided to use a visual language closer to science fiction. Some specific steps we took were using a sans serif typography for the general text as well as designing borders from geometric shapes that are reminiscent of scientific elements. In general, we incorporated cold and mathematical imagery that would come to mind when thinking about a possible “alien aesthetic.”
H.P. Lovecraft - The Colour Out of Space. Screenshots from iLovecraft 2
H.P. Lovecraft - The Colour Out of Space. Screenshots from iLovecraft 2
In this new edition, just like in the rest of iClassics, the typographies will continue to be an integral part of the story, becoming phosphorescent when the “colour” lurks in the dark, or disintegrating, like the plants, animals and characters of history. Finally, a small point regarding designing the title of the story, which we always pay great attention to. At the time of doing this, we started to play with some modular typographies and to be able to decompose the letters into simple pieces for their later animation in the intro. As we are fans of the movie ALIEN, we have always marveled at the tension that is created at the beginning of the movie, while the title emerges and we have tried to take that concept to our terrain, in order to achieve that feeling.



If you want to see more examples of iClassics’ typographic design, we recommend that you take a gander at the web of Carlos Ruiz, who designed almost all the titles found in the collection. And with this we wrap up today, a small sample of the work and care behind each iClassics. In the next post, we’ll tell you all about ‘Music and Sound Effects’.

Thanks for reading and Cthulhu Fhtagn!

iLovecraft 2

Now you can enjoy “The Colour Out of Space”, one of H.P.Lovecraft’s most chilling stories, in this new interactive format of immersive reading.